VIRGIN HOTELS
THE HEDONISTA
As vaccines rolled out and summer approached, Virgin Hotels looked for a way to entice travelers to their properties.
We created a siren song in the form of the Hedonista - the ultimate enabler. She’s the devil on your shoulder, the voice in your head, and that messy friend (with the best ideas).
She only wants what’s best for you, and she’s waiting…
Meet The Hedonista
Social
She’s at the bar, on your shoulder, and in your feed.
Behind the Scenes
ECD: LAUREN COSTA
CD: MICA GALLINO
CW: MATTHEW ECKRICH
AD: KATIE GOUGH
DIRECTOR: BLAISE CEPIS
DIRECTOR OF PHOTOGRAPHY: DAN DEALY