VIRGIN HOTELS
PUT A TWIST ON TRADITION
This season, travelers looked to the holidays as an opportunity to revive the traditions sacrificed to the global pandemic.
How do you sell an “alternative Christmas” to consumers seeking tradition?
You bring out your most unconventional pitchman to show travelers that traditions with a twist are most certainly the better way to holiday.
Virgin Hotels’ Santa is back in all his boozy, bawdy, glory! Come all ye playful and put a twist on tradition, at Virgin Hotels.
Chiminy Crickets
Milk & Cookies
Forever Young
Behind the Scenes
ECD: LAUREN COSTA
CD: KARLA MILESKI
CW: MATTHEW ECKRICH
AD: KATIE GOUGH
DIRECTOR: BLAISE CEPIS
DIRECTOR OF PHOTOGRAPHY: DAN DEALY