YOU’VE BEEN GOOD ENOUGH

Virgin Hotels needed a Christmas miracle: to drive hotel bookings during the industry’s slowest season amidst a global pandemic.

We recognized the need for a great equalizer. Someone who could own how sh*tty the past year had been, pardon our personal pandemic sins, and make us feel ok to indulge in travel.

Enter: Virgin Hotels’ Santa.

A boozy, gay, alternative to traditional Santa Claus who delights in our misdemeanors and is here to say, you’ve been good enough.