SHAKING UP COCKTAILS SINCE 1864
SMIRNOFF GLOBAL
There's a new generation of drinkers reimagining cocktail culture and its rituals.
Who better to meet the needs of this new generation than a brand with a history of innovation? Smirnoff has been shaking up cocktail culture since its founding in 1864 - from pioneering the distillation process to creating the infamous Moscow Mule.
So we met our audience where they live by tailoring existing Smirnoff cocktails to compliment the modern rituals of these new drinkers.
Add one part Smirnoff, to two parts viral trend —shake well, and pour over ice.
Best enjoyed with best friends.
Anthem
The “Goal”
The “Sun Spritz”
The “Friendmas”
The “To-Go-Tini”
The “Roller Renaissance ”
Behind the Scenes
CDs: DEAN WOODHOUSE & HUGO BIERSCHENK
AD: KATIE GOUGH
CW: MATTHEW ECKRICH
DIRECTOR: BLAISE CEPIS
DIRECTOR OF PHOTOGRAPHY: DAN DEALY