WAY TO SHEETZ!

Sheetz needed to roll out their mobile app fast and wanted a high energy campaign that would get people talking.

Sheetz customers have a fierce pride when it comes to their patronage. So we decided to give them a live experience where they can use the mobile app - the newest tool in their arsenal - to compete and prove their allegiance.

WAY TO SHEETZ! was a live, impromptu, game show that Wayne Brady hosted from the parking lot of a Sheetz store. Challenges were designed to showcase the features of the mobile app and winners were rewarded with a variety of wild prizes.