AVATAR
Facebook wanted to launch their new Avatars feature in a way that made them irresistible to use.
We took that ask literally and imagined a universe in which our Avatars delivered on their designs - crashing through our screens and into our world.
*editors note: this film was due to premiere at Facebook’s F8 Conference in 2020 but was held due to the pandemic.
Avatar
More You, More Us, More Together.
Behind the Scenes
ECD: Dan Lucey
CD: Mica Gallino
CW: Matthew Eckrich